Bribe (warm ivory matte)
Barely Baked (soft gold metallic)
Angel Fire (pale rose-gold w/iridescent micro-shimmer)
Retro (bright peach matte)
Reputation (deep rose-gold w/ iridescent micro-shimmer)
Burn (copper-burgundy metallic)
End Game (chocolate brown matte)
Dreamweaver (cool brown w/iridescent 3D sparkle)
Distilled (bronze metallic)
Bucked (warm brown matte)
Boundaries (warm terracotta matte)
Blur (light nude matte)
Urban Decay UK #1 Luxury Eye Shadow Brand*

*Source, The NPD Group Inc./BeautyTrends UK. Prestige Makeup market, Eyeshadow Subsegment. Calendar year 2019, based on value and unit sales.