The holy-grail heat styling serum to prep and protect strands – for more strength, and less breakage. This concentrated, multi-tasking formula shields hair from UV and heat styling of up to 230, speeds up dry time, seals split ends, smooths flyway’s and visibly tames frizz after just one use. For every hair type.

Powered by Plant-Based Keratin, the Ultimate Styling Serum strengthens each strands natural structure while delivering a velvety smooth, shinier finish thats unbothered by humidity. Our rich, non-tacky formula works on both damp and dry hair to prime it for fuss-free, daily styling and a look that lasts (because you never know who youll run into).