Experience the Modern Femininity with Sarah Jessica Parker Born Lovely

Born Lovely by Sarah Jessica Parker is inspired by the loveliness inherent in all women. This youthful fragrance captures the bright elegance and grace of todays modern femininity. Born Lovely is perfect for those who embody the spirit of joy, self-expression, and sophisticated charm. A modern campaign set in a sunlit NYC studio embraces this essence, drawing inspiration from casual, ballet-inspired style.

Sarah Jessica Parker created this fragrance as an invitation for a new generation to explore her Lovely world. Born Lovely features a bottle design reminiscent of the original, yet with an innovative twistdisplayed in reverse and adorned with a charming, oversized grosgrain bow. This whimsical touch reflects the vibrant, fresh outlook for the new “Lovely” generation.

Perfume Notes

Olfactory Family: Woody Floriental

Top Notes: Mandarin, Peony, Cassis

Heart Notes: Blushing Freesia, Honeysuckle, Orange Blossom

Base Notes: Patchouli, Cedarwood, Caramel

Discover Born Lovely and start a new chapter in the classic Lovely storya story full of fresh surprises and contemporary elegance, designed for todays bright personalities.